NASHVILLE, TENN. –Two years after the Tennessee Department of Transportation (TDOT) began using the social networking service Twitter to share travel information, the department’s Twitter account postings have been read more than 100 million times.
“Social media is a great way for TDOT to stay connected with the motoring public,” said TDOT Commissioner John Schroer. “We are pleased that our Twitter accounts are being used so frequently as a resource for information about our interstates and state roads.”
In November 2011 alone, TDOT Twitter postings were read nearly 7.7 million times. For the year, postings reached 60.8 million readers.
There are currently 21 TDOT Twitter accounts, providing up-to-date information on various interstates in each of Tennessee’s urban areas, the 511 motorist information line, and large construction projects. For the complete list, visit www.tn.gov/tdot/mediaroom/info.htm.