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The editors of Rebuilding America's Infrastructure and our partner publication CE News received a particularly creative package today -- a dirty, "dead" hubcap, complete with "toe tag," all packaged in what can only be described -- in keeping with the macabre theme -- as a reincarnated pizza box. Not to discourage senders of mail and PR flotsam, but most of what hits our mailbox finds the garbage can before it reaches our desk. In this case, we made an exception. But what does it all mean?

Here are the details of "The Spoke Wheel" campaign, courtesy Miami-based EZ STREET Company, a building materials company that targets potholes:

"The Spoken Wheel" campaign is a direct mail program designed to focus attention on the poor state of the nation's roads, and serve as a call to action to federal and state governments. By sending "deceased" hubcaps to civic and business leaders, along with notes outlining the circumstances of their "deaths," THE EZ STREET Company hopes to reinvigorate dialouge on the urgent need for additional funding for roads and highways.

Information on "The Spoken Wheel" campaign can be found at www.pothole.info. They made a commerical, too:

 Photograph courtesy www.pothole.info